Small business owners are usually skilled at rolling up their sleeves and getting their hands dirty. You’re an accountant, marketer, customer service rep, and hiring manager all in one. Oh yeah, and you’re still the brains behind whatever your business is. It’s enough to burn out even the best and the brightest.
But just because you “can” do it all doesn’t mean you should. In fact, outsourcing parts of your business can be one of the best things you do for your bottom line — and sanity. It can help save money, energy, and time that’s better spent doing the things you love.
Unconvinced? Check out the five times you should probably be outsourcing.
You really hate it. It seems obvious enough, but many people spend hours slogging through something they hate. When you’re knee-deep in figuring out payroll taxes, it’s easy to forget that somewhere out there is a person who actually loves doing this. It’s worth paying an experienced professional who can get that part of your business off your plate.
It takes too long. So maybe you don’t mind fiddling around with your WordPress site when it’s time to update your website, but before you know it, you’ve wasted a few hours doing something rather menial that could be better spent tackling something else.
If a task is taking much longer than you know it should, it’s probably time to find someone who specialises in that field instead. This is particularly true for administrative and clerical tasks, where it’s easy to waste quite a few hours “getting things done” just to realise you haven’t done much at all.
There’s a weakness in the business. You know it’s time to step up the marketing for your plumbing company, but aside from a few half-hearted social media posts, you’re not entirely sure what to do. It pays to have someone who knows their stuff spearhead this for you, or at least create an easy-to-follow plan instead of trying to become a marketing expert overnight.
It helps you remain consistent. By outsourcing functions that aren’t a core part of what you offer but are still necessary to keep functioning, like accounting, you can maintain a level of consistency the business might not otherwise have. For example, if your bookkeeper were to suddenly quit, you might struggle to ensure employees were paid on time. But if that were outsourced, that task would still be performed with no impact to your day-to-day activities.
There’s not a long-term need. You may put on a few events a year where you need extra help, but not enough to hire a full-time event planner. Outsourcing short-term projects means less time spent hiring and training, and you’re paying only for what you need, rather than a full-time salary.
Ultimately, the benefits of outsourcing are the savings in both time and money. You’re getting someone who’s an expert in their field adding experience and value to your business, while increasing your own productivity. While a person’s going rate for a particular service, like copywriting, may seem high at the offset, when you factor in the hourly rate of doing it yourself along with overhead costs and the frustration of trying to DIY things you’re not interested in, usually outsourcing will reduce costs, not add to them.
We all have just 24 hours a day. Spend them wisely.